This post shares my journey from casually posting on LinkedIn to building a structured content workflow under the Build In Public moniker. It highlights how I use simple tools—like Markdown, GitHub Pages, and spreadsheets—alongside AI to refine ideas, maintain consistency, and publish across platforms. The goal: write in public, stay in control, and let the system power creativity.

I never planned to start a content system. I just wanted to share ideas in public.

The spark came on Feb 28 2025 At a TED talk in Atlanta — “The Future We Build.” It hit me: I’ve been thinking out loud for years, but always in private.

So I posted.

One post turned into five. Then ten. Then a rhythm. Some reflections, some frameworks, some lessons in motion.

A month later, I noticed I had something worth shaping. Not just random thoughts — but a process.

I started calling it AI Musings.

It helped me write better. Build better. Even think better.

But then the system showed a weak point — it was all on LinkedIn. What if I was locked out? What if I wanted to distribute elsewhere?

So I adapted.

Combination of AI Musings and Build In Public.

A moniker that felt broader, more honest, more open.

I got a domain. Skipped the CMS rabbit hole. While I use Gamma quite a bit for LinkedIn Posts didn’t quite feel right. Chose .md files over polished dashboards. Kept it simple.

The new workflow:

→ Capture ideas based on observations or questions → Let them simmer in a master spreadsheet → Outline them by hand → Feed a template into ChatGPT → Get a clean version for LinkedIn → Publish a Markdown version to GitHub

And here’s the real win:

I didn’t do it alone. Shoutout to Madhavan Sridharan, who helped me set up: (he has a thing for documentation!) • GitHub Pages • Jekyll with built-in themes and some customizations • Pipeline to publish

Now each piece I write lives in two places: LinkedIn (for community) and AIMusings.space (for permanence)

Next up on the roadmap: • Push to Substack and Medium • Auto-generate videos for YouTube

Then vs Now

Then: Post when I feel like it. Now: A lightweight system that supports consistency.

Then: Just LinkedIn. Now: A multi-channel publishing stack with version control.

Then: “Just write.” Now: “Design your writing system.”

Build In Public isn’t just a phrase. It’s a creative discipline. An invitation to think in the open. To share your systems, not just your outputs.

You don’t need a fancy tool. You need a repeatable workflow.

Start small. Stay public. And let the flywheel kick in.

1

2

#BuildInPublic #WritingSystems #AIMusings #FlyWheel